Architects and Automatic Door Manufacturers as Strategic Partners
Guest Blogger: Deborah Rutherford, Architectural Consultant, Horton Pedestrian Access Solutions
The construction and architecture industry is experiencing a shift in how architects and Automatic Door Manufacturers interact. Historically, Automatic Door Manufacturers were often regarded as suppliers, tasked with delivering materials and products as specified. However, this dynamic is changing, as architects increasingly recognize Automatic Door Manufacturers as valuable partners in the design and specification process. This evolution marks a step forward for better project outcomes and strengthening professional relationships.
Shifting Roles: From Suppliers to Partners
Traditionally, architects viewed Automatic Door Manufacturers through a transactional lens—suppliers of products that met predetermined specifications. Today, there is a growing realization of the strategic value that Horton Automatics brings to the table. Architects are moving away from the outdated perception of Automatic Door Manufacturers as simply product providers and are embracing Horton’s potential as partners who can contribute expertise and innovative solutions.
This shift underscores the importance of collaboration. Architects understand that Horton possesses deep knowledge about their products, including insights into performance, sustainability and application techniques. By involving Horton Automatics early in the design process, architects can tap into this knowledge to make more informed decisions.
Valuing Expertise: Horton Automatic Doors as Knowledge Partners
Horton is positioned to offer guidance on the latest technologies, materials and innovations. Their contributions go beyond the physical products; they bring insights that can influence key decisions, from material selection to sustainability strategies.
When architects leverage Horton expertise, they gain access to a broader perspective on how specific products perform under various conditions, compliance with regulations, and opportunities for innovation. This dynamic allows architects to craft more efficient, durable and aesthetically pleasing designs.
Increased Collaboration: A Partnership Model
The modern approach to collaboration between architects and Horton Automatics—involving mutual involvement throughout the specification journey—fosters open communication and builds trust. As a manufacturer, Horton is no longer confined to the role of responder; they actively participate in the planning and execution phases, offering tailored advice and guidance.
Benefits of the Partnership Model
- Better Project Outcomes
By integrating Horton’s expertise into the specification process, architects can select products that best match the project’s requirements, enhancing performance, durability and aesthetics. Anticipating challenges and recommending solutions before issues arise. - Enhanced Innovation
Collaboration exposes architects to cutting-edge technologies and materials, inspiring creative architectural solutions that improve both design quality and functionality. - Streamlined Processes
Working together reduces the time and effort required for specification. Horton’s iSpecifyIt™ tool provides precise information and support, making decision-making more straightforward. Clear specifications help keep projects on track and within budget.
A Transformative Opportunity
This shift in Architect/Automatic Door Manufacturers relationships offers opportunities for both parties. Architects gain access to valuable expertise and innovative solutions, while Horton Automatics plays a more integral role in project success. Together, we can elevate the quality of building projects, setting new benchmarks for performance and design excellence.
As the industry continues to evolve, embracing this collaborative mindset will be essential. By knowing that Horton Automatics is a trusted partner, architects can unlock the full potential of their projects, paving the way for a more innovative, efficient and sustainable built environment.